The number of young people taking a cruise has grown at a rate quicker than any other age group, according to ABTA.
More than a quarter (28 per cent) of 18-34 year olds took a cruise in the year to July 2019, a 6 per cent rise. The numbers were published in the industry body’s Holiday Habits Report, revealed at The Travel Convention in Tokyo.
Overall, one in 10 people took a cruise last year while 14 per cent had one booked. Sixty per cent of respondents said they were interested in taking one, up from 58 per cent.
More than a quarter (27%) of 25-34 year olds who are interested in going on a cruise would like to take an expedition trip.
Victoria Bacon, director of brand and business development, said: “The UK cruise
industry has seen significant growth in recent years with a record number of
passengers reaching over two million for the first time last year. As cruise
operators have diversified and adapted to their customers’ needs there is now a
greater choice of cruise trips than ever before.
“With the continued innovation of the cruise product there has been a noticeable boost in the number of young holidaymakers choosing this type of holiday. Whether it’s making the most of the on-board technology, taking part in adventure-based excursions or experiencing an 80s themed party at sea, there is an incredible range of options for both new and seasoned travellers to enjoy.”
